About ASK

First of all, ASK are my initials... I thank my parents, of course.

Without meaning to, these initials follow me around and, in a way, make me who I am. For as long as I can remember, people have come up to me to ask for directions... the message must be written on my forehead, so when it came to choosing my business name, ASK came naturally!

Precious & Select is a tribute to those I hold most dear, which also echoes the world of jewellery that I have chosen to honour since I decided to launch myself into the crazy adventure of setting up my own business.

It's a major challenge in an increasingly competitive world with so many options on offer.

My meeting with a jewellery designer, the unconditional support of my loved ones and the warm and interested welcome I received when I presented my first pieces convinced me... I'm going for it!

My original idea is to offer you personalised products. This is not an impossible task in the world of jewellery, but it is not easy. I will come back to this in the future...

For now, I have selected pieces that I hope are original, sourced from designers, most of whom are based in Paris.

I have deliberately chosen to stock only one piece of each item and offer very few gold jewellery items in order to keep prices affordable.

Thank you for your visit on this site and thanks for your attention!

Very sincerely,

Anne